The new UTS Broadway Building was designed to reflect the ambitions and objectives of the University moving into the 21st Century and beyond. The approach to the building demonstrates progressive architectural design that reflects the creative and innovative direction of the University. Contemporary, flexible ideas of teaching and new pedagogies have also been explored. The building has been designed with environmental performance at its core, driving the design decisions and ensuring a fully integrated ESD approach. Through the use of structural optimisation tools and parametric modelling we have been able to reduce the overall structural needs of the building.