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Projects

Neometro

17 Union Street

A vibrant urban village, embodying place, culture and community within Brunswick’s Jewell Station Precinct

As lead architect within a multidisciplinary consortium led by developer Neometro, BKK’s design has transformed the rundown Jewell Station Precinct into a vibrant urban village. Initiated by VicTrack via a competitive bid process, the 17 Union Street Brunswick project was conceived to shape a high quality, replicable development outcome for similar sites where land is particularly scarce.

Taking a precinct-based approach that sought to capture the character and culture of the broader site context and deliver a revitalised living/commuting precinct, the BKK team developed a comprehensive masterplan featuring two apartment buildings and a revitalised public realm serving as the station forecourt. To capture Brunswick’s diverse character, the two buildings were designed by different architectural practices working collaboratively to achieve consistency of quality and precinct cohesion. BKK designed the North building, comprising 43 one, two and three bedroom apartments with ground level tenancies and multi-basement car parking, delivering a richly activated outcome that augments and complements the Brunswick locale.

Client
Neometro
Location
Brunswick, VIC
Country
Wurundjeri Woi-Wurrung
With
Clare Cousins Architects, GLAS Landscape, MAArchitects
Year
2019 – 2022

Collaboration and Humility

As a particularly design-passionate developer, Neometro’s enlightened involvement brought their extensive experience into the mix, collaborating via intensive workshopping and design reviews that helped shape the vision. As a highly visible project representing a unique PPP relationship between VicTrack and Neometro, success relied upon a design-led approach and extensive engagement with multiple stakeholders, from state and local government to user groups and local community. Our team undertook presentations to the Office of the Victorian Government Architect, and targeted consultations with VicTrack, Merri-bek City Council and other key stakeholders, talking through the design and encouraging stakeholders to be part of the solution. This collaborative approach helped navigate complex requirements and achieve stakeholder buy-in while maintaining a clear design vision focused on safety, robustness, flexibility, and human-centered design.

A defining site feature is the Upfield Shared Path, which runs between the building and the railway line.

Our masterplan included restoring the heritage Jewell station house. BKK collaborated on this with Lovell Chen and with GLAS Landscape Architects on the public realm.

For us, it’s often the simple solution that’s most beneficial for the resident: natural light, air, nature and space. BKK amplified each of these with great success.

Lochlan Sinclair, Neometro
For
Neometro
With
Clare Cousins Architects
GLAS Landscape
MAArchitects
Sector
Multi-Residential
Status
Completed
Year
2019 – 2022
Location
Brunswick, VIC
Country
Wurundjeri Woi-Wurrung
Photographer
Derek Swalwell
Drew Echberg
Awards
2022 Melbourne Design Awards, Silver, Architecture (Multi-Residential)
2022 Sustainability Advancement Award, Australian Interior Design Awards (AIDA)
2023 Wild Design Awards, Silver, Architecture (Multi-Residential)
Press
2026 Selected Case Studies from the Density Done Well Exhibition, Architect Victoria, Edition 1