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ACMI

ACMI Renewal

A game-changing adaptive reuse of one of Melbourne’s most prominent cultural hubs, in the heart of Fed Square.

As Australia’s national museum of screen culture since 2002, ACMI celebrates the universe of film, TV, videogames and art with a vibrant calendar of exhibitions, screenings, festivals, events and more. In 2018, ACMI (Australian Centre for the Moving Image) appointed BKK Architects to principally design its new public spaces as part of a landmark $40 million renewal.

Extending over four floors of the Alfred Deakin Building in Melbourne’s heritage-listed Fed Square, ACMI’s multi-level layout and multiple entry points had long been the source of visitor confusion and disorientation. ACMI’s vision was to transform the existing complex layout into a more cohesive, visitor-friendly experience. This challenging and exciting project saw us gut and replace the ground and first floors of ACMI’s premises, making room for increased exhibition space, improved AV and IT infrastructure, as well as fresh multi-purpose and educational spaces to propel ACMI into its next phase of life.

At the heart of our design is a large timber staircase connecting ACMI’s first two floors. With the beloved ACMI shop transplanted from the depths of the building to a more prominent, Flinders Street-facing position, the new foyer layout recalls the classic Melburnian laneway (included, but not realised, in the original Fed Square design).

Client
ACMI
Location
Melbourne, VIC
Country
Wurundjeri Woi-Wurrung
With
Publicis Sapient, Schuler Shook
Year
2018 – 2020
Service counter of atrium

The Flinders Street Foyer and the Urban Lounge, with its bleacher-style seating, are a third place for ACMI staff and visitors.

Big-picture Thinking

Our philosophy for the ACMI Renewal hinges on the idea of dissolving the boundaries of the traditional museum. Where a conventional gallery or museum space might clearly define a single path from entry to exit, ACMI encourages a diverse spectrum of participation and exploration for visitors of all kinds.

While interior architecture forms the basis of our contribution to this project, we couldn’t ignore ACMI’s greater context within Fed Square. By embracing increased spatial flexibility and connectivity, the renewed ACMI becomes a living, breathing expression of Fed Square’s original vision for public engagement. Whether it’s deep interactivity inside the exhibition spaces, strolling through the foyer or stopping to enjoy a coffee and free Wi-Fi, the revamped ACMI welcomes genuine public interaction with open arms.

Our Living Stair links ACMI’s levels physically and visually.

The ACMI shop doubles as a function space after hours, with bespoke wheel-away joinery and a motorised blind to divide it from the foyer.

Transformative Places, Holistic Benefits

The ACMI Renewal project has supported the institution’s key goals of increased visitation, deeper engagement, clearer wayfinding and cross-pollination between levels. A beloved institution since its inception in the early 2000s, the ACMI of the future embraces its standing as an inclusive cultural destination and public space for screen enthusiasts, school groups and curious passers-by alike.

Our big-picture approach and collaborative process have delivered two hero levels that truly embody the game-changing original intent for ACMI and the surrounding Fed Square. More than a museum, the renewed ACMI is a civic gesture and an important chapter in Melbourne’s ever-evolving cultural story.

Media Preservation Lab

Audience Lab

Yanmeeyarr by Gunditjmara artist Vicki Couzens is at the entrance to the main gallery.

For
ACMI
With
Publicis Sapient
Schuler Shook
Sector
Public, Cultural & Commercial, Interiors
Status
Completed
Year
2018 – 2020
Location
Melbourne, VIC
Country
Wurundjeri Woi-Wurrung
Photographer
Shannon McGrath
Awards
2021 AIA Victorian Architecture Award, Winner, Interior Design
2021 AIA Victorian Architecture Award, Shortlisted, Melbourne Prize
2021 DrivenxDesign Melbourne Design Awards, Gold, Interior
2021 Good Design Awards Australia, Winner, Urban Design and Public Space
2021 Australian Interior Design Awards, Shortlisted, Public – Gallery & Exhibition Spaces
2021 Idea Awards, Shortlisted, Public Space
ACMI Renewal · BKK Architects