Production infrastructure
Three new climate-controlled greenhouses, specialist seed storage, cleaning and sorting equipment, and reorganised logistics that separate delivery vehicles from the community experience of the nursery. The target? 800,000 plants per year within five years, nearly double current output.
Community and retail
A reimagined front-of-house that becomes a genuine destination. Somewhere to buy plants, to understand why provenance matters, and to connect with the remarkable work happening behind the scenes. Better amenities for the volunteers who have given decades to this place.
Environmental upgrades
Solar panels and battery storage, an electric delivery vehicle, and external landscaping that doubles as a seed collection area. The nursery’s footprint expands. Its environmental impact shrinks.
The masterplan isn’t the hero of this story, VINC is. Nine million plants over 40 years. A Geranium species thought to be extinct until 2000, propagated and replanted across Melbourne’s north-west. Living corridors running through the heart of the city.
Our job was to listen, learn, and help it grow.